for creativity
Interrogating meaning to
discover new affinity
When words change,
our worlds change
Morph is a multilingual language
consultancy, enhancing creativity
through Transcreation™
About
Transcreation™
What is it…?
New ways of seeing
At its most powerful, Transcreation is a technique for developing new affinity and expression that can transcend countries, languages, cultures or industries. Transcreation can help us bridge gaps in empathy and understanding.Transcending translation for deeper understanding.
Transcreation work requires cultural, contextual, emotional, intuitive, and non-verbal understanding, the ability to understand moral judgement, nascent interpretations, to consider the future, and to reason creatively. We make judicious use of AI and deep learning, but focus primarily on techniques for maximising human feeling and creativity. We are 'empathy specialists' offering multilingual language consultancy.Towards a future of heightened human creativity
Transcreation can traverse all barriers - language, culture, generation, industry - to transform meaning and create new affinity. The more AI and deep learning evolve, the more important advanced human creativity becomes.Transcreation at Morph
YAKU
YAKU
YAKU
YAKU
understanding
understanding
interpretations
inference
SOUYAKU™
We primarily work in Japanese, English, Mandarin, Cantonese and Korean, but can support a wide range of other global languages.
Examples: creative translation between languages / alternate articulation within the same language / quality improvement of existing translations
MONOYAKU
Examples: Storytelling / narrative development / copy writing / naming etc.
SHINYAKU
Examples: corporate philosophy / management philosophy / vision / mission etc.
ZUYAKU
Examples: graphic design / logo design / video production, etc.
3 Methods for Transcreation™
For the most effective application of transcreation, Morph has created three methods: Narrative Thinking, Meaning Design and Empathy Language. These are not always independent and siloed – rather, we combine them to reach powerful outputs.
Narrative Thinking
Generating context
At Morph we help to develop effective narratives based on transcreation of concepts between languages and analysing social constructs.
Story
Narrative
Meaning Design
Generating new meaning
The importance and role of design is diversifying in business and management. At Morph, we focus on ‘meaning design’ as a solution to communication problems.
Something
Meaning
Design
Empathy Language
Generating emotion
The morph team has rich collective experience in analysis of corporate communications and social shifts, and we’re able to craft highly empathetic messages where these intersect.
Business
beliefs
Societal
shifts
Changes for
people
Business
beliefs
Societal
shifts
Changes for
people
Empathy
Language
Work
The Morph Transcreation Process:
Flow
Hearing
Analysis
Planning
Creation
Flow
Hearing
ヒアリング
Analysis
リサーチ
Planning
ナラティブ思考
意味のデザイン
共感言語による構想
Creation
新しい共感の創造
創訳・物訳・新訳・図訳
Work
↓
先索力
↓
互寛容
↓
実はだいじ
2. 対象地域に関連のない項目(Irrelevance to the target market)
3. 口調を考慮しない翻訳(Tonally-unaware translation)
4. 不正確な専門用語(Technically Inaccuracy)
5. 一貫性のない翻訳(Erratic user of words)
6. 馴染みのない単語の使用(Rarely used vocabulary)
もっと笑顔を。
↓
More smiles,
brighter life for you.
↓
Empowering Her Design
↓
Rise into beauty,
Walk into life.
↓
TWISTED BLACKBOX UNRAVELED
Japanese BURI
Japanese WAGYU
oceanic delight.
Japanese HAMACHI
↓
Golden leaves
誰かからまた誰かへとひろがっていく。
人と人、人と社会、そして技術と感性が
まるで音や音楽のように
共に奏でられる世界に向かって。
一人ひとりの大切なキーに、いま、
耳をすませてみませんか。
A key that can unlock countless harmonies.
Between people. Between communities.
Inspiring music and sounds that fill the world.
Itʼs at the heart of what we do. Listen.
What key resonates with you?
色づきはじめた葉をひとひら飾って、
季節のはしりを愉しむのも良いかもしれません。
↓
Splashes of autumn colour here, pops there.
Leaves in their autumnal brilliance can provide
the perfect decoration or garnish.
日本の四季の恵みが詰まったROKUが、
良いお供になりそうです。
↓
As autumn envelops us like a blanket,
settle into the depth of the season
with a glass of ROKU,
filled with the four seasons of Japan.
初秋の夜を、ROKUをお供に。
↓
Perfect globes of ice, shining brightly like
mini moons under the warm glow of paper lanterns.
Enjoy an early autumn tipple with ROKU.
↓
Every summer is unique, no two the same.
Here's to this one, from us at ROKU to you
↓
Pleasure Town
↓
Tea Water
↓
Twilight Hamlet
↓
Silver Plateau
↓
Doll Town
↓
Refined Valley
↓
New connections, new dawn.
↓
先索力
↓
互寛容
↓
実はだいじ
2. 対象地域に関連のない項目(Irrelevance to the target market)
3. 口調を考慮しない翻訳(Tonally-unaware translation)
4. 不正確な専門用語(Technically Inaccuracy)
5. 一貫性のない翻訳(Erratic user of words)
6. 馴染みのない単語の使用(Rarely used vocabulary)
もっと笑顔を。
↓
More smiles,
brighter life for you.
↓
Empowering Her Design
↓
Rise into beauty,
Walk into life.
↓
TWISTED BLACKBOX UNRAVELED
Japanese BURI
Japanese WAGYU
oceanic delight.
Japanese HAMACHI
↓
Golden leaves
誰かからまた誰かへとひろがっていく。
人と人、人と社会、そして技術と感性が
まるで音や音楽のように
共に奏でられる世界に向かって。
一人ひとりの大切なキーに、いま、
耳をすませてみませんか。
A key that can unlock countless harmonies.
Between people. Between communities.
Inspiring music and sounds that fill the world.
Itʼs at the heart of what we do. Listen.
What key resonates with you?
色づきはじめた葉をひとひら飾って、
季節のはしりを愉しむのも良いかもしれません。
↓
Splashes of autumn colour here, pops there.
Leaves in their autumnal brilliance can provide
the perfect decoration or garnish.
日本の四季の恵みが詰まったROKUが、
良いお供になりそうです。
↓
As autumn envelops us like a blanket,
settle into the depth of the season
with a glass of ROKU,
filled with the four seasons of Japan.
初秋の夜を、ROKUをお供に。
↓
Perfect globes of ice, shining brightly like
mini moons under the warm glow of paper lanterns.
Enjoy an early autumn tipple with ROKU.
↓
Every summer is unique, no two the same.
Here's to this one, from us at ROKU to you
↓
Pleasure Town
↓
Tea Water
↓
Twilight Hamlet
↓
Silver Plateau
↓
Doll Town
↓
Refined Valley
Contact us for more works and details.
Clients
and more.
Team
Get in touch.
info@morphtc.com
#8F, 7-7-7 Roppongi,
Minato-ku, Tokyo-to 106-0032 Japan
KYOTO:
#305, 203 Nakanocho
Higashiyama-ku, Kyoto-shi, Kyoto 605-0034 Japan
LONDON :
27 Old Gloucester Street London WC1N 3AX United Kingdom